THE IMPORTANCE OF LAYOUTS IN DESIGNS
Whether it's for a printed brochure or the latest web app, the ultimate goal of every design is to communicate information clearly and effectively to the reader. And a good and balanced layout is one of the most important tool achieve this. Therefore the importance of layouts in designs cannot be overstated. And designers at The Image Makers Company (TIMC), do not joke with this element at all.
Page layout typically involves a lot of placement, rearranging and formatting of elements. So, many designers approach this process organically, feeling their way to a pleasing end result. While this can lead to some excellent happy accidents, there is a risk that using a free-form methodology can result in a lack of visual balance on the page.
A good page composition should be both pleasing to the eye, and also communicate those key messages clearly to the intended audience. We've collected together some top tips to help you ensure your page layouts have balance. These approaches will work well to provide a structure for balance, regardless of the medium you're working with.
Most designers see an invisible grid running through all their designs. In modern web design, clean grid lines have become popular and almost impossible to avoid. There are a few simple reasons for this: grids make your designs cleaner, more efficient and easier to adapt. Grids bring organization not only to the design, but to the process of creating design. Say you want to create a poster for a lecture series. Create a strong grid and if the dates, times, images and colors all change, your basic designs will feel related. Instant consistency and less time updating and adjusting. Baseline grids also give you a great road map when working in a team. Every designer knows the feeling of relief that comes with opening someone else’s design and seeing a clear grid to follow!
The eye generally needs a place to rest or something of interest to hold it. Otherwise people will look at your design and quickly move on. Say you take a photograph of your mom at a family reunion. Your purpose is to bring attention to the moment and the joy of the gathering by making your mom the subject and focal point of your composition.
So, to communicate the message to the viewer that your mom is the focal point, you want to use scale and emphasis. You could place her prominently in the photograph. And make sure she is the largest object in the photo. You could emphasize her by blurring the background to make her stand out or focusing her brightly colored dress.
Figuring out the focal point of the design will give your eye the guide it requires to structure the composition. Also, it helps in building hierarchy organically. read more here
Harmony and Balance
Isn’t everything in life a search for balance? Design is no different. Designers must constantly juggle different elements to find harmony in their design. Imagine an invisible set of scales in each design and make sure you don’t tip the scales by cloistering elements on one side of your grid. The website design above does this cleanly by marrying large type elements (“What We Do” “Our Works”) with smaller, equal-sized paragraphs of longer explanatory copy.
Keep in mind that in terms of composition, white space (or negative space) is also an element. White space gives our eyes paths to follow through the design. Give each element on the page some space to breathe and balance between positive and negative space will emerge organically. You can see how moving the elements in the web design above closer together (thus shrinking the negative space and disrupting the balance of the piece) makes the design claustrophobic and ultimately unsuccessful.
The Rule of The Third
The Rule of Thirds is inescapable in design. It’s a fundamental guideline that’s so simple and effective, it often feels like a cheat: divide your design into three rows and three columns. The points where the vertical and horizontal lines meet form natural guidelines for where you should place your subject and supporting elements. So, struggling with finding balance in your designs? The Rule of Thirds is about to become your best friend.
For the most clear examples, look at photograph. In the example above, the focal points (the tape and the t-shirts) are perfectly aligned with the grid created by the Rule of Thirds. If the tape was dead center horizontally and the t-shirts were directly in the vertical center, the composition would not be so pleasing.
The Rule of Odds
The Rule of Odds says that pleasing compositions seem to often have an odd number of elements placed in the foreground, most commonly three. So, the two objects on the outside both balance the focal point in the center, creating a simple, natural balance. (If you’re a wedding photographer this is probably the most difficult rule to follow.) This is often true in logo design, where a centered mark might be offset on either side by the company name.
...And Finally on The Importance of Layouts in Designs
This is just an overview of the different ways a designer can shape a composition to have the greatest impact on viewers. The importance of layouts in designs was discussed as well as tips on how to execute good layouts in designs. As always, remember that rules are meant to be broken. But once you start understanding and executing these rules and structures in your own work, it will improve and strengthen your designs immeasurably.
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